the podcast

Cited: Voice Notes

AI visibility, one voice note at a time.

A short Q&A podcast on AI visibility (AEO/GEO) — real questions marketers and brand leaders ask, answered straight. Hosted by Laura Seelinger, founder of LSX Partners.

start here · episode 1 · Jun 25, 2026

Is AI visibility just SEO with a fancy name?

No — AI visibility (AEO/GEO) isn't just SEO with a new name, but SEO isn't dead either. You run them in parallel and merge the two systems: keep doing SEO (keyword rankings, blog optimization) while overlaying AI-visibility practices like definition blocks, far more FAQs, and restructured product and category pages — plus the big lift, earning third-party citations on the sources AI trusts (Reddit, reviews, industry publications).

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Episode 2

Jun 26, 2026

Do I actually need schema markup for AI visibility?

Mostly yes — but not for the reason most people think. Schema labels your content so search engines understand it, and Google's AI Overviews pull from Google search, so it helps there. But AI engines mostly read your visible text, not the schema code — so the structure underneath (answer-first, FAQ formatting) is what actually makes you quotable. Schema labels it; structure makes it liftable. Do both.

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