diagnostic

AI Visibility Audit

The honest baseline: what AI actually says about a brand, with receipts. It’s how agencies scope a client engagement before quoting, and how any team gets a clear read before the bigger work.

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Your “AI visibility score.” A tool will happily land on a number and call it a day. What it never tells you: what AI actually says about you, which sources it’s citing, or what to do about any of it.

the starting point

How do you find out what AI says about your brand?

You run the real situations your buyers describe through every major AI engine — ChatGPT, Claude, Gemini, Perplexity, Google AI — and record what each one says about you and which sources it cites. That’s an AI visibility audit. The catch: it only works if you test what your buyers actually say — not the language your marketing team has documented — or you get a confident-looking false positive.

A single “score” isn’t that baseline. Agencies use the audit to find the gaps in a client’s strategy and scope the work accurately. Brands serious about fixing it usually fold the audit into the month-long Intensive, where it comes with the plan.

what i look at

Four checkpoints on the map

Checkpoint 1the hardest part

The prompt set

The hard part isn’t running prompts — it’s knowing which ones to run. I build your test list from how buyers actually describe their problem (not keywords), then run it across ChatGPT, Claude, Gemini, Perplexity and Google AI, capturing every source each one cites.

Checkpoint 2

Extractability check

Whether your own pages are even structured for AI to read and quote you in the first place.

Checkpoint 3

Off-site map

Where your brand exists beyond your website — reviews, industry and community forums, comparisons — because that’s where AI builds your identity.

Checkpoint 4

Findings + gaps

A clear read on where you show up, where you don’t, and the difference between owning the answer and owning the citation.

why keyword tools miss it

Your buyers stopped typing keywords

ecommerce

the old way · Google

running shoes for knee pain

how they search now · AI

ok so i keep getting knee pain after my runs and i just signed up for my first half marathon, mostly training on pavement — what running shoes actually won’t wreck my joints?

medtech

the old way · Google

best continuous glucose monitor

how they search now · AI

my dad was just diagnosed type 2 diabetic and he’s not great with tech — is there a glucose monitor that skips the finger pricks and just shows readings on his phone?

home fixtures

the old way · Google

best kitchen faucet brand

how they search now · AI

we’re redoing our kitchen and i want a faucet that doesn’t show water spots, has a pull-down sprayer, and matches our matte black hardware — which brands actually hold up?

Nobody types keywords into AI. They describe a whole situation — and only a few words point at your category. That’s why a keyword tool misses it, and why the audit listens for the situations your buyers describe, not the terms they type.

Let’s talk about your brand

Twenty minutes on Zoom to talk through where your brand stands with AI — and whether I can help.

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