speaking & workshops

Talks people can actually act on

My pet peeve is leaving a session fired up with no real plan, so I don’t do that to a room. I speak on AI visibility, GEO and AEO — what AI thinks about your brand, and exactly what to do about it.

Invite me to speak

why book me

I give a room something to actually do

I run live audits on stage, share the real numbers from client work, and send people home with a process they can run themselves. It’s the same thing that lights me up about the work: handing people something they can action the next morning, while it still feels urgent.

Laura presenting at Cincy AI Week

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What I cover

What AI actually thinks about your brand

I pull up a real brand live and show the room what ChatGPT, Claude, Gemini and Perplexity say about it — and where those citations are really coming from. It lands every time.

Owning the answer vs. owning the citation

Getting named by AI and getting credited as the source take different work. I break down how a brand wins both, with real before-and-after numbers.

The audience intelligence most brands skip

Where real buyer language actually lives, why keyword tools miss it and how that same insight becomes your content and your AI visibility strategy at once.

The lo-fi / analog pendulum

Why the swing back to real, human, un-AI’d content is a strategic opening for brands paying attention — and how to use it without looking like everyone else.

Auditing your own AI visibility

The step-by-step process I run for clients, walked through so your team leaves with a plan they can start Monday, not a notebook of inspiration.

on stage, on the road

Where I’ve been on the mic

Cincy AI Week

AI Visibility Audit: What AI Thinks About Your Brand

June 2026 · Cincinnati, OH

A live look at what AI engines actually say about a brand — the gaps most brands don’t know they have, and the difference between owning the answer and owning the citation.

Atlanta AI Week

How AI Is Rewriting Search and What It Means for Your Brand

April 2026 · Atlanta, GA

AI-powered search, answer engines and conversational interfaces are rewriting how brands get discovered. A workshop on keeping — and growing — brand visibility in the AI search era.

Eastern Illinois University

Sales Is Love Conference

May 2026 · Charleston, IL

A guest session on AI visibility at EIU’s student-run sales conference — built on the idea that the best sales feel like service, not pressure.

Bowling Green State University

Guest session

February 2026 · Bowling Green, OH

A guest session with BGSU students and founders on getting found — and cited — by AI.

Great Lakes AI Week

Implementing AI into your processes — for real

November 2025

I reviewed how marketers can begin to implement AI into their processes in a real, meaningful way.

Also: private brand & agency workshops, panels and more.

on the calendar

Where to find me next

A few places you can catch me talking live about AI visibility.

Great Lakes AI Week

The AI Brand Identity You’re Up Against

Nov 12, 2026 · The University of Toledo · agenda

Ask AI about your brand and it tells a whole story — who you are, what you’re good for, who it recommends instead — built from the entire internet, not your homepage copy. I’ll pull up real brands live, show the parts that make everyone a little uncomfortable and walk through how a company can win at SEO while AI still tells the wrong story — and what to do about it.

Great Lakes AI Week

Known by AI. Owned by You.

Nov 12, 2026 · The University of Toledo · agenda

A candid fireside with Shannon Villalba, Legal Architect and creator of Creative Sovereignty™. We get into two sides of the same brand problem — whether AI understands your brand, and whether the equity you’re building actually belongs to you — plus the gap between the brand you present, the brand AI perceives and the brand you can actually protect.

Innovate New Albany

AI Visibility Office Hours

Thursday, Nov 19, 2026 · details

Open office hours for New Albany founders and businesses. Book a slot and bring your AI visibility questions — why AI recommends your competitors instead of you, how to tell whether AI even knows your brand and where AEO and GEO actually start.

Got a stage? Let’s talk.

Events, team workshops, podcasts — if your audience needs to get AI visibility, I’m in.

Invite me to speak