Questions about Guides

How do I get my brand cited by AI?

Be the clearest, most trustworthy answer to the question your buyer is actually asking. In practice that means content structured so AI can extract it, the answer front-loaded in the first lines, and a presence on the third-party sources AI leans on — not just your own site.

What is answer engine optimization (AEO)?

AEO is optimizing your content to be the answer an AI engine gives, not just a link it lists. It’s the close cousin of GEO (generative engine optimization) — same goal of getting quoted by AI, with the emphasis on directly answering the questions people ask.

Can I audit my own AI visibility?

Yes — the mechanics are simple: run your buyers’ real questions through ChatGPT, Claude, Gemini and Perplexity and log what they say and cite. The hard part is knowing which questions to test; the wrong prompt set gives you a false positive that looks like good news.

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